Here's a startling conclusion by Perry Drake of database marketing firm Drake Direct:

Facebook accounts for 25% of U.S. online pageviews.

Perry's analysis was prompted by a study showing that the figure in the U.K. is 1 in 7. He pulled some Compete charts and concluded that the number here is 1 in 4.

Google, meanwhile, accounts for 1 in 12 pageviews (8%). And Facebook is rapidly closing in on Google in terms of visits and uniques. – Businessinsider

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