YOUTUBE has offered a way for creators of videos which become a big hit to cash in on their success.
The Google-owned video-sharing site said in a blog post that it was expanding its YouTube Partnership Program to the creators of successful “one-off” videos.
The program had previously focused on what YouTube described as “prolific users who regularly produce videos that reach a wide audience”.
“Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetise that video and start earning revenue from it,” YouTube product manager Shenaz Zack said.
YouTube said a user whose video is eligible would receive an email and an “Enable Revenue Sharing” message would appear next to the video.
“Once you’ve chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share,” YouTube said.
YouTube did not reveal a breakdown of the proposed revenue share.
It said individual video partnerships would only be available in the United States for now but that it hopes to extend the program internationally soon.
Google bought YouTube in 2006 for $US1.65 billion ($1.97 billion) but the California-based internet search and advertising giant has not yet managed to turn a profit with the site despite its massive global popularity.
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