Ethiopian Review

SAN DIEGO  — Piryx Inc. today unveiled at the DEMOfall 09 conference a unique social commerce platform for small businesses, non-profits, and political campaigns that takes online payment processing to the next level. The Austin-based company demonstrated the power of their new web technology by launching an online fundraising campaign for the Jon Bon Jovi Soul Foundation, a non-profit organization working to break the cycle of poverty and homelessness.

DEMO is the technology industry’s premier place to launch emerging technologies and products. It has been the launching pad for products and services such as E*trade, Netscape Navigator, TiVo, and Adobe Acrobat.

For their DEMO presentation, Piryx created an online payment page with branding and emotional appeal for the Jon Bon Jovi Soul Foundation. Piryx also demonstrated how their advanced marketing tools track information about donors and analyze the effectiveness of the organization’s message.

Piryx stands out from other payment processors like PayPal by providing feature-rich marketing components for their platform. With traditional payment processing tools, transactions end when customers hit the “Pay Now” button. But with Piryx’s social commerce, buying is just the beginning.

“Piryx is at the forefront of social commerce by allowing active participation from the customer in creating a personal relationship with the client. While competitors are still focusing on a single payment page, Piryx has created a system that empowers businesses and organizations to engage in more branded and personal commerce,” said Chris Shipley, Executive Producer of the DEMO Conferences.

Piryx uses marketing tools to allow businesses and organizations to track payments and donations in a more efficient way and catalog helpful information about customers and donors. Their tools also integrate Facebook, Twitter, LinkedIn, and many more services directly into the customer’s buying process.

“Piryx really began as a labor of love. It’s amazing to share our message at a great venue like DEMO, while also using our platform to help great organizations like the Jon Bon Jovi Soul Foundation,” said Tom Serres, Piryx CEO. — Piryx Inc.