Ethiopian Review

COSTA MESA, Calif., — YouTube(TM) video style tours of First Team(R) Real Estate properties are giving First Team listings a multidimensional exposure boost for its clients and agents, according to Cameron Merage, CEO, First Team Real Estate.

The more than 1,000 YouTube tours consist of a video-style file that is posted on the First Team designated YouTube channel the leading Southern California real estate broker website, FirstTeam.com and the luxury division’s FirstTeamEstates.com

The YouTube connection super-charges the listings in several ways, said Merage. When posted on the traffic-heavy, top website YouTube, a video-associated property climbs high on search engines for better visibility – which works to maximize property listing presence on the web. This moves our seller client service to an even higher level.

“In addition, YouTube has valuable extras, such as giving people options to post comments or share homes of interest through Facebook, Twitter, and a multitude of other social media venues. It exponentially increases the potential distribution of First Team property listings across the web,” Ondar Tarlow, Vice President of Marketing and Public Relations, explained.

The feature works best when users go directly to the designated channel or official website, http://www.YouTube.com/FirstTeamProperties.

Tarlow described the interface as a textbook application of Rule #2 of the company’s The NEW Rules of Real Estate(R). The rule requires maximizing demand and exposing properties to the most buyers to help sellers succeed quickly with the sale of their home, keeping in mind research that shows over 87 percent of real estate buyers search for their next home online.

“The property video style tours are 100 percent free to our real estate agents as well as clients, and ultimately drive traffic to all of our listings,” Tarlow said. “We’re pleased that we can say no other broker in our region is doing this. We’re adding to our roster of distinct advantages that have made First Team a successful industry leader from the start.”

For more information or to get your own booklet copy of The NEW Rules of Real Estate, “Strategies for savvy homebuyers and sellers,” visit FirstTeam.com. To go directly to First Team’s YouTube videos, visit YouTube.com/FirstTeamProperties.

YouTube(TM) is a registered trademark of Google, Inc. First Team(R) Real Estate is not affiliated with YouTube(TM) or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners. (C) 2009 First Team(R) Real Estate. All rights reserved.

About the Company

Founded by President and CEO Cameron Merage with five agents in one office in 1976, First Team(R) Real Estate and its Family of Companies including Hallmark Escrow, Coast Cities Escrow and Western Resources Title, have grown to over 2,000 agents and employees across 56 locations. The company has responded to changing markets for more than 33 years with innovative programs and targeted marketing enabling the company to sell more homes in Orange County in the last ten years than any other brokerage, according to Real Data Strategies, Inc. First Team Real Estate, based in Orange County, is the # 1 independent real estate company in Southern California according to the 2008 RIS Media Power Broker Report and has sold more homes over $1 million dollars in Orange County, CA according to 2009 TRENDGRAPHIX, Inc. report for Orange County, CA, all residential property types $1 million and above.

First Team wins market share in any economic climate through innovation and proprietary marketing tools such as “The NEW Rules of Real Estate,” HOT BUYS(R) and Market Trends and successfully targets the luxury market with First Team Estates’ “Live Beautifully(R)” campaign. First Team has relationships with Luxury Portfolio(R), the world’s top luxury destination website, and Realtor.com(R), Yahoo! Real Estates(R), Zillow(R) and many more. The company’s “First in our Hearts” Foundation is well known for its generosity to the Southern California community. – First Team Real Estate