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Polls including cellphone numbers show wider Obama lead

November 3rd, 2008 |

By Nate Silver, FiveThirtyEight

As the yellow bars in the graph below indicate, when pollsters include cellphone numbers in their canvassing, Democrat Barack Obama’s lead widens. Obama’s lead expands even more during the weekend, when, perhaps due to free weekend minutes, cellphone users are more likely to answer. When pollsters call only landlines — see the gray bars — a higher percentage of respondents favor John McCain.

CellphonePolls.gif

The cellphone polls have Obama ahead by an average of 9.4 points; the landline-only polls, 5.1 points. I did a radio hit the other afternoon with Mark DeCamillo of California’s vaunted Field Poll, which does include cellphones in their samples. He suggested to me that it was much easier to get the cooperation of cellphone users on the weekend than during the week. How come? Because most cellphone plans include free weekend minutes. Conversely, one might expect that young people are particularly difficult to reach on their landlines over the weekend, since they tend to be away from home more (especially on a weekend when some nontrivial number of them are out volunteering for Obama). So, while I haven’t tried to verify this, it wouldn’t surprise me if the “cellphone gap” expands over the weekend, and contracts during the week.

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