BBC announces plans for digital radio
Tim Davie, BBC Director of Audio & Music, today announced a range of measures to support digital radio. Speaking at the Intellect Consumer Electronics Conference, he outlined BBC activity that will support the Government’s Digital Radio Action Plan, including:
* Significantly improving DAB coverage, confirming the addition of 61 new BBC national DAB transmitters by mid-2011. This will:
– increase the BBC’s in-home coverage to at least 92% of the UK population (from approx 85% currently)
– provide good in-car coverage for around 93% of the UK’s motorway network (from 83% today)
– include four new transmitters to achieve FM-equivalent coverage level of around 99% population and road coverage within the M25 (from around 89% today).
* Evaluating ways the BBC might find funding to fill in all of the major gaps in UK motorway coverage to broadly match current FM stereo coverage
* Creating a plan to improve the impact of the BBC’s digital radio portfolio, using the proposed relaunch of Radio 7 as Radio 4 Extra as an example of how closer links to analogue networks and new editorial ideas could lead to a stronger portfolio
* Offering the expertise of BBC Research & Development to work with sector to tackle biggest technical issues facing the industry, such as aftermarket in-car DAB radios
* Increasing funding in marketing for digital radio platforms – DAB, DTV and online – including:
– committing to running at least two large-scale campaigns supporting digital radio each year, increasing as and when switchover approaches– ensuring that digital-only services receive a bigger share of total marketing activity
– Confirming the launch later this year of the Radioplayer – a single online console that will offer all UK radio in one place
– with more details to be announced over coming weeks.
Tim Davie said: “Today’s announcements mean that more licence fee payers will have access to the full range of BBC services and enjoy the benefits of digital radio.”
(BBC Press Office)
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