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Coca-Cola North America Annoounces “Win Two Tickets To The American Music Awards’ Sweepstakes With Regal Entertainment Group

EthiopianReview.com | DB | July 18th, 2010 at 3:11 am

With the purchase of a large fountain drink from Coca-Cola® at a Regal theatre, moviegoers can win a trip to Hollywood to attend the American Music Awards this November!

Coca-Cola North America (Coca-Cola), a unit of The Coca-Cola Company, is an off-air sponsor of the American Music Awards. Coca-Cola has joined forces with dick clark productions, the producer of the American Music Awards, and Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the nation’s largest theatre circuit, to launch the “Win Two Tickets to the American Music Awards” Sweepstakes.

Coca-Cola is the official sponsor of the Sweepstakes, which runs through Sept 30, 2010. Regal Crown Club members 18 years or older can enter for their chance to win the grand prize of a trip for two to attend the American Music Awards in November at the NOKIA Theatre L.A. Live. To enter, moviegoers can swipe their Regal Crown Club card when purchasing any large Coca-Cola fountain product. Fans can also enter for free by mailing a 3×5 card printed with the information described in the Official Rules in a business size (#10) envelope to: Regal Crown Club/Coca-Cola/American Music Awards Entries, 7139 Regal Lane, Knoxville, TN 37918. Mailed entries must be received by October 6, 2010. For Official Rules and complete details, visit www.REGmovies.com.

“Regal theatres continue to be a great partner of Coca-Cola. We are excited to jointly launch this customized American Music Awards sweepstakes that will reward one of Regal’s loyal consumers with a trip to the American Music Awards show. We look forward to continue working with Regal to develop unique, value-added promotions that enhance the moviegoing experience for Regal consumers,” said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing.

“Through our partnership with Coca-Cola, Regal Crown Club members have a chance to see the American Music Awards in person. Regal Entertainment Group is thrilled to give our most loyal moviegoers the opportunity to go see the American Music Awards and to experience the excitement and glamour that is L.A. LIVE,” stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. “Coca-Cola is a premier partner for Regal, and we are honored to once again collaborate through this tremendous promotion.”

With more than six million active members, Regal Crown Club is the number one theatre loyalty program in the country. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com. Full contest rules are also available online.

About Coca-Cola North America
Coca-Cola North America is a unit of The Coca-Cola Company (NYSE: KO), the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade®, Minute Maid®, Simply® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company’s theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,745 screens in 546 theatres in 38 states and the District of Columbia. Regal operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company’s Web site at www.REGmovies.com.

(Source: The CocaCola Company)



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