Wieden+Kennedy Amsterdam Becomes Latest Addition to MediaBank's Growing International Roster
Software Company’s Hosted Planning, Buying, Workflow and Data Warehousing Tools Provide Greater Efficiency, Profitability for Advertising/Marketing/PR Firms
MediaBank, a leading provider of integrated procurement technology and advanced analytics software for advertising agencies, today announced that Wieden+Kennedy Amsterdam has selected the MediaBank F|P Suite to manage its production and accounting functions. The signing of the multinational ad agency’s sole office in continental Europe adds a prominent name to MediaBank’s international client list, reflecting the increasing awareness for MediaBank’s hosted tools that streamline agency operations.
MediaBank’s F|P Suite is an integrated solution that allows an ad agency’s financial activity to remain up-to-date and coordinated with its creative production and trafficking. As a Web-based platform, the suite is designed to accommodate a distributed workforce, supporting functions from accounts receivable/payable and general ledger to job estimating, purchase orders, reporting and more.
Of special interest to Wieden+Kennedy Amsterdam was F|P Suite’s exclusive support for multiple languages and currencies. “A great deal of creative passes through our Amsterdam office on behalf of our global clients,” noted Craig Huseby, Wieden+Kennedy’s Global IT Director. “MediaBank F|P’s ability to quickly and efficiently manage our business in an international setting, combined with the suite’s easy accessibility via Web browser, played important roles in our choice of systems.”
MediaBank F|P is one of six major suites offered by the software company. Together the products cover virtually all aspects of agency operations, bringing greater cost-efficiency and accuracy to day-to-day tasks. The suites’ ASP (Application Service Provider) delivery means that all software and data remain secure and continually updated.
“In recent months MediaBank has experienced a surge in interest from outside the U.S. in its ad agency workflow and analytics products. It’s gratifying to note how agencies are embracing MediaBank’s advanced approach to media buying, accounting, trafficking, budgeting and more,” said Greg Koerner, Chief Revenue Officer for MediaBank, L.L.C. “The adoption of MediaBank F|P by Wieden+Kennedy Amsterdam is a great example of how a blue chip agency intends to streamline its operations through the use of our integrated, browser-based solutions.”
MediaBank currently services customers in a dozen foreign markets outside the United States, including Canada and the United Kingdom.
MediaBank offers online demos of all six of its ad agency financial, media buying/analytics, production and workflow management products. To schedule a demo, log on to www.mbxg.com. - MediaBank
- EthiopianReview.com
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