Just in time for the warmer weather comes stunning and sustainable footwear from Ethiopian soleRebels. The soleRebels Collective makes some of the most stylish and green footwear on the planet.
Started by Bethlehem Tilahun Alemu several years ago, the company has grown from a small operation to a major employer in an impoverished community of Addis Ababa.
“We feel strongly there is a dynamic story unfolding with our firm and our brand soleRebels…it is a story of Fair Trade, eco sensibility great innovative footwear products and hope,” explains soleRebels co-founder Tilahun Alemu.
The African company produces Ethiopia’s first Fair Trade certified footwear, the company also uses organic cotton and recycled tires in their handcrafted footwear.
“Here in Ethiopia recycling things is a way of life; in fact we’ve been recycling for years without ever calling it recycling. When you have limited resources everything is valued and valuable,” Tilahun Alemu explains.
The prolific eco-company makes a wide range of eco-shoes and sandals. You can purchase soleRebels via Urban Outfitters, Amazom.com or Endless.com
Their b*knd label is for vegans and veggies and everyone who enjoys a cruelty-free, good-looking shoe. Order from Veganline.com.
“This marks a vital shift away from Aid to Trade and a critical push to control our destiny, exporting higher value branded finished goods from low value commodity exports,” explains Tilahun Alemu